Distribution Channel Health - Intro
Partnering with Retailers
Whats New:
New and Improved Mowg System:
February 10, 2012
Create thousands of indexable pages, making your site, or your clients sites massive in very little time.
Watch those pages come to life onlin.
All of the training, all of the tools, available here! Find out how we are helping our clients move rapidly into higher rank and better exposure.
Learn More About MOWG - New info to come shortly!
Current News:
Sales/Marketing Training
August 16, 2010
Our Manufacturing Marketing Division is finalizing some additional training and tools to help manufacturers and industry professionals gain a stronger advantage in a down market.
Our Website Marketing Team and partners have absolutely outdone themselves with the launch of the new MOWG-Worpress SEO System. Large and small businesses alike will experience greatly increased traffic from this "gem" of a system.
Recent Events:
New Web-Platform!
February 12th, 2012
It isn't the ol' Simplified Marketing Solutions Website Anymore! We are testing new projects, and are undergoing some new site changes!
To learn more about SMS, Click Here.
Helping Retailers In A Down Market
Keeping Distribution Channels Healthy - Introduction
Keeping Distribution Channels Healthy:
What are we doing to help our Retailers stay healthy in times of economic downturn?
Many would think that it is up to the retailer to effectively run their business. Many would state that sooner or later, people need to take responsibility for their own businesses. Although there is some inkling of truth to that statement, you will learn quickly how this mindset is rapidly becoming a thing-of-the-past. The reality is that your success, as a manufacturer, is determined solely by the success your retailer's have with your product. Whether you are selling high-ticket items, daily items, or anything in-between, you will find that you can help motivate, excite, and most importantly, truly partner with your distribution base.
During times of economic downturn, we find ourselves as manufacturers turning away from the concept of partnership. After a while, we just fall into the mindset that our retailers are suffering because of the overall economic condition. The truth is, that your product can often make a significant impact on the overall success of your retailers. If you are one of the few who understand that your product can make a positive impact on your retailer's success, you are here looking for answers relating to "how" to make that happen.
If you do not believe that your product can make a serious positive impact on the overall success of your retailers, then there is no question that many of your current issues with your territory or market region, may actually be broadcasted by either you, or your reps. One thing that you will hear discussed frequently is that you need to be careful that you are not going to "fall into the trap." By that, I mean that when discussions relating to the economy come into play, you can be understanding to the point of accepting it as an excuse for poor success. That doesn't mean you don't discuss the economy, as many of you have personal relationships that extend well beyond that which make it perfectly acceptable. What it does mean, is that you steer clear of allowing it to be a focal point of "why" a business may be suffering. We will go into further training regarding this later, but in the meantime, understand that while you can be agreeable, you have to help the retailer remain positive with real answers, and real solutions to their problems.
This all gets back to the one notion that we have to be better partners. Take a look at what partnership currently means to your business? Does it mean a strong "rebate" program, or discount pricing structure? Does it mean you have a special VIP program where your retailer receives bonuses, trips, etc...Is it mainly financial? Is it "typical" of what other competitors may also say? You need to start thinking about what you can do, rather than what you are currently doing. You need to start considering new and innovative ideas to help become a real partner, rather than another manufacturer. This is the first step in getting to a point where you can "look at things sideways", and start becoming a better partner. We will delve very deeply into this as we progress in these trainings.
